An Introductory Guide to the Copyright Law

Copyright is a legal concept created specifically to give the creators of an original piece of work exclusive rights to its ownership and usage. The term generally means “the right to copy”, but intentionally gives the copyright holder the right to be credited for the work. Ultimately, the copyright holder has the right to determine who may publicly broadcast the work, who may adapt the work to other forms, who may copy the work, and who may financially benefit from the work.In order to qualify for copyright law protection the work must meet a minimal standard of originality. Although standards differ in different countries, the general requirements are quite low. The United Kingdom’s Copyright requirement states that there has to be some ‘Skill, labour, and judgement’ to be included in the work. Rather than being based on whether the piece of work is unique, the Copyright Law accepts the right of the original author on whether the work is an original creation instead. This specific point in the law enables two authors to own first copyright on two substantially identical works as long as the replication of the works is coincidental rather than intentionally copied.The 1988 Copyright, Designs, and Patents Act states that Copyright ownership ensures several exclusive rights are given to the first copyright holder. If an original work is under copyright, it is an offence for an additional party to:
Adapt the work
To produce copies or reproductions of the work
Import or Export the work
Rent, lend, or issue copies of the work to the public
Perform, broadcast, or show the work publicly.
The phrase “exclusive right” means that only the copyright holder of the work is free to carry out the actions mentioned above. “Fair dealing” is a term which is used to describe the acts which are permitted to a certain degree without infringing the copyright protection of the work. Some “fair dealing” acts include:
Criticism and news reporting
Private and research study purposes
Copies, renting and lending by librarians
Performance, copies, or lending for educational purposes
“Time shifting”, a term referring to the recording of broadcasts for the purposes of viewing or listening to them at a more convenient time
Producing a personal back up copy of a computer program for personal use.
The 1988 Copyright, Designs and Patents Act states that the individual or collective who authored the work is usually referred to as the “first owner of copyright”. However, if the piece of work is produced as part of employment, the company which serves as the employer of the individual who created the work will be granted the first ownership. Commissioned or freelance work will usually remain to the author of the work, unless the contract for service states otherwise. Just like other assets, the initial copyright holder holds the right to transfer or sell the copyright of their work to another party. Besides selling the copyright, the holder can also, if they are a photographer for example, choose to enable their work to be released as copyright free images and legally enable other parties to use and broadcast the work.Rights cannot to be claimed for any part of a piece of work which is a copy taken from a previous work, unless the work is stated to be copyright free. For example, if a piece of art features samples from a previous work, (unless the samples are granted to be copyright free images,) they will still be under the copyright laws with the original creator, which means the adapted piece of work will be classed as copyright infringement.Over the years the 1988 Copyright, Designs and Patents Act has proven to be a daily complication for the majority of the artistic job market. In order to avoid infringement, modern designers and artists are recommended to refer to copyright free image galleries and databases. There are currently numerous websites which advertise and specialise in the use of copyright free images and files which are permitted for safe use by additional parties.

Workforce Management – The Best Solution for Effective Performance

How workforce management enhances performance of your staffEverything starts with one question: what is workforce management (WFM)? Workforce management describes a set of activities and approaches to managing staff in the way that is the most efficient, effective, and in the way that results in a higher employee engagement-all while still delivering the best customer experience.Given the fact that WFM deals with numerous employees, and numerous ways to manage and lead them, it is a very sensitive topic. For one thing, successful WFM can seem a bit expensive, and employee costs already represent one of the largest expenses in an organization. Secondly: sensitivity. Making the wrong decisions in relation to your employees may lead to lower employee morale and disengagement.So, what are the best levers to use to drive performance via WFM? Read on to find out.WFM component – smart training and coachingOne of the key objectives of workforce management is to provide enough coaching and training for your staff to ensure that they can continuously grow and develop into future leaders and/or experts.Here are some key strategies for achieving that objective:The first thing you need to remember is to coach, coach, coach. It is essential that your leaders (e.g. team, department, etc.) dedicate enough time to coach staff and equip them with the additional skills that are required to complete their tasks in a proper way. Focusing a significant part of your workforce management approach on both hard and soft skills will ensure that the whole team works smoothly and professionally.You also need to remember to cross-train your staff members. If some staff members are cross-trained on the jobs of other teams, it means that they are able to jump in and help out when they are needed (e.g. in the event of unexpected workload peaks due to unplanned events in insurance or RRSP seasons in banking).Next, put a proper learning management system (LMS) solution into place. Having a proper and modern LMS solution ensures that you can offer your staff necessary training tools, thereby equipping them with the skills they need. These solutions can be a learning platform to providing knowledge, but they can also be used to verify existing knowledge (e.g. in the form of interactive surveys). Skilled and knowledgeable staff members will contribute to the overall operating efficiency of your company.Don’t forget to capture and leverage your learnings. Holding weekly meetings in which you can discuss every past week allows you to make sure that key learnings are incorporated into the company’s future planning, and that allows you to manage your workforce even better.Finally, ensure you plan for proper skill levels and mixes. Having operations teams that consist exclusively of experts might be too expensive, but having an operations team of all junior members won’t be efficient, either. It is important to target a particular skill mix in your workforce; you want to ensure that there are a few junior level employees and a few senior employees. This will ensure the newer employees are gaining training and experience from those who are able to coach them and help with the complexes cases. In addition, some team members should be cross-trained on the tasks other teams complete to ensure resources can be borrowed and lent across teams, adding to your overall operational efficiency.WFM component – Creation of harmony in teamsManaging a team of people is not easy. There are many topics that a skilled workforce manager should keep in mind to maintain focus on both efficiency and making sure people are happy. Below are some examples of the best management practices:The first and foremost step is to ensure strong leadership. Strong leaders, both at team and department levels, represent an essential component of efficient and high-performing operations. Great operational leaders can lead, engage, and manage teams on a day-to-day basis. It is important for the workforce managers to be visible on the floor and to be close to operations.To maximize operational efficiency, you then need to minimize unnecessary meetings. Many organizations have too many meetings. While meetings are important to operations, it is important to make sure that no unnecessary meetings are taking up people’s time-and to ensure that everybody comes prepared to the meetings that do take place. This can save many hours per week and will significantly increase operational efficiency.You also need to manage your teams in cycles to maximize your company’s operational efficiency. Adhoc/ firefighting management styles confuse people and result in lower performance. Setting up a cadence of activities to manage operations and teams will help drive better performance results (e.g. use Monday to discuss the new week; use Tuesday to review the previous week, along with key insights; use Wednesday to plan for the coming week; or have daily morning huddles). There are many pieces to a successful, recurring operations management routine.Don’t forget to use voluntary free days (if there is not enough work). If there is not enough work on some days, like just before or after holidays, some operations staff members might be happy to get an unpaid day off. Check with your staff to see if this is an option-it decrease your overall costs, and it can typically result in higher employee engagement.Finally, remember to leverage your remote staff. As an experienced workforce manager knows, there are many benefits to leveraging remote staff, including: lower real estate and utility costs, decreasing time spent in traffic, and increasing access to specific resources and skills that can not be accessed otherwise (e.g. due to geography, family situations like parental leave, etc.). The most important thing here is to design the program in the right way: you want your employees to perceive it as a reward rather than a simple perk.WFM component – Time Management and Future PlanningIntelligent time management is another important component of WFM. There are only so many hours in a workday, and they need to be used wisely to ensure effective overall operations.Here are a few tips that can help you achieve better time management throughout all aspects of your company:First, ensure flexible, real-time workforce management. Workdays don’t consistently operate at the same level throughout their duration. There are intra-day workload spikes and quiet times – that’s where real-time workforce management can drive efficiency, softening extremes by providing additional resources (in case of workload spikes) or letting people leave earlier (as unpaid hours off on a voluntary basis during the quiet times).However, you also need to monitor trends and embed them into your planning. Knowing what the trends are and embedding them into your workforce planning is important because it allows you to right size your organization as work volume grows or decreases-otherwise you are risking an increased backlog and lower performance.Improving your resource forecasting is another important strategy for maximizing time management. Knowing what resource demands are in your company’s future and forecasting for those properly means you will end up with significantly fewer wasted resources as a result of being able to hire exactly the right number of people instead of “a few extra positions just in case.” That is where workforce management solutions like Reveal software can help.However, don’t forget to account for seasonality in your planning. Workforce planning should consider the difference in workloads that occur during different seasons-otherwise you run the risk of having too few or too many resources, and that heavily impacts performance (e.g. the beginning of winter is often a more work-intensive time for auto insurance due to the first signs of frost/ice on the roads).Finally, leverage your regular huddles to maximize efficiency. Spending 15 minutes per day checking in with the entire team and aligning on the tasks for the current day goes a long way. It brings everybody onto the same page, demonstrates leadership, and drives transparent team communication, and that results in higher performance as well as higher operational efficiency.Workforce Management Takeaways and ConclusionsWe hope these insights will help you use WFM to boost your operational performance. If you want to accelerate the process, you can address firms that specialize in workforce management consulting and deploy their WFM solutions across various industries.

Levo: The Goodness of Spa and Salon

Combining the healing powers of a spa along with the refining techniques of a beauty salon, Levo brings beauty, design and wellness all under one roof. The new spa at the Ibis Hotel on the Golf Course Road in Gurgaon, Levo derives its name from the ancient Latin word that means to restore and that’s what the place does.Levo’s spa services include face & body treatments like Swedish, Balinese and Aroma body massages, vitamin scrubs as well signature facials ranging from 30 to 60 minutes in duration and starting at less than Rs. 1600. Using some of the best beauty care products in the world that include brands like Alessandro from Germany, Natura Bisse from Spain and Rene Futerer from France, Levo has state-of-the-art treatment rooms which include a couple’s massage room.Enhancing the limitless Zen experience Levo is designed in white along with specially crafted furniture by Karim Rashid that has no hard edges. Going beyond the usual familiarity of a spa or a beauty salon Levo prefers to call itself ‘Spalon’ for the blend that it creates. Initiated by Nandita Suri, an expert in wellness, Levo’s 10,000 sq ft of pure bliss will work on you from the moment you step in.Created using the latest in skin care and sensory technology, Levo’s signature Diamond Treatment includes a Magnetic Ritual Body Treatment (at less than Rs 5200, 90 mins) and is said to be magically innovative. Starting with the balancing of the chakras with gems, the treatment includes the application of luminous mud with diamond dust all over the body followed by a massage using magnetic tools that purifies the mind and body by eliminating the effects of electromagnetic pollution and stress caused by daily life.Using the healing power of water Levo’s Vichy Shower Bed Chromatherapy Exfoliation (at less than Rs 2000, 45 mins) exfoliate the skin under infrared followed by steam and the soothing rain drop effect of a Vichy Shower.Levo’s salon has world-class treatments for hair, face and nails and offers some first time services such as a Brazilian Blowout and permanent hair extensions. Levo is the first to offer the globally renowned Rene Futerer Hair Treatments in the NCR; Supreme Hair Spa Ritual (at less than Rs 2000, 60 mins) and Luxurious Hair Spa Ritual (at less than Rs 2600, 75 mins).The stress of present day urban existence robs a little bit of you everyday and the pollution only helps… walk into Levo to reclaim a small part of that which was lost.Levo, Ibis Hotel, Golf Course Road, Sec-53, Gurgaon-122002